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Facebook Home: Why I think it’s more than an APP?

The Facebook phone, its here! Social networking is all set to take center stage in your mobile with this innovation. Quite certainly, Facebook chose Android over Apple for Facebook Home because of its...

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Twitter For Business Relaunched: New Look, More Content and More Ads?

Businesses have been testing out Twitter as a part of their Social Media strategy for long, and this dynamic and powerful platform has provided many a great way to stay in touch with their target...

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But What Exactly Is Google Glass?

All you need to know about this augmented reality goggles. “Ok Glass”. Tech blogger Robert Scoble swears by Google Glass, he wore it for two weeks, without a break. Wearable technology at its best, the...

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Can Google Plus Help You in the Race to Rank High on Search Engines?

On-page SEO and links were the main factors that affected Google’s algorithm until last year. But Google’s efforts to make the search experience fair and as human as possible led to the introduction...

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Offers and Discounts Now Available Directly From Twitter, Courtesy Lead...

Businesses have discovered that Twitter is a very effective tool for marketing, sales, technical support, and customer support. With the introduction of Lead Generation Cards, Twitter has enhanced its...

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Now, Ads Based on Your Offline Shopping Habits on Facebook

Facebook’s Custom Audience Tool has been enhanced to show relevant ads to people, based on their offline shopping habits as well. Entering into an agreement with data-mining firms including Acxiom,...

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Facebook Hashtags: Bringing Conversations To The Forefront

Twitter made the simple hashtag (#) a major part of its online communication when it introduced it in July 2009. It emerged as a great way of organizing themes, topics or thoughts into categories....

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SMAC: How This Convergence of Technologies is Driving Innovation and Impact...

The extensive usage of IT has been enabling businesses to run faster and effectively for years. Today, companies are increasingly capitalizing on digital ecosystems and are leveraging Social Networks,...

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Are You Setting Your Business Up for a Social Media Disaster?

Has it always been good to be social? Maybe not. When GoDaddy’s former CEO, Bob Parsons posted a video of him killing and butchering an elephant in Africa (while claiming to help locals with food...

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How to Integrate Digital and Traditional Marketing Campaigns

Marketing has evolved dramatically in the last decade and a rapidly changing, tech-empowered society is the main driver for change. However, silo marketing keeps traditional and digital marketing...

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